SSP Forum: Christina Wodtke on Storytelling » Show

Oct. 15, 2018

Start Date

& End Date

12:30 p.m.

Start Time

to

1:20 p.m.

End Time

at 460-126 (Greenberg Seminar Room)

Location

The
Symbolic Systems Forum

presents

Working with Story: Using Storytelling to Create Empathy and Communicate Value

Christina Wodtke
Computer Science Department

Monday, October 15, 2018
12:30-1:20 pm
Building 460, Room 126 (Margaret Jacks Hall)

ABSTRACT:
Are you making arguments with cold hard facts and failing? Have you heard that story is a powerful way to win friends and influence people, but don't know where to start? Do you love story, but don't understand how it has anything to do with your work?

Stories fuel our lives. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive session covers the variety of roles story can play in the design process, from building empathy to users, sequencing product roadmaps, and bring a vision to stakeholders.

We will cover

  • How story affects the brain, making it a powerful tool to create engagement.
  • Decoding the architecture of effective stories, used by best selling fiction and tv writers, so you can use it to more effective at work.
  • Applying story to communication, so your arguments are more persuasive.
  • Applying story to your work, to both create empathy and design more meaningful experiences.



Description

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